Author Archives: Charlotte

About Charlotte

Tea drinking, traveling female on the quest for new adventures and spending time on the things she loves.

Growth - the act of or process of growing, developing, gradual increase

How to develop a business growth strategy

Transforming a business, and the people –  from the way they do things and always have, isn’t easy and there’s no list to follow.

I started out talking to people at the company, whether it was the business I work for, or at the non profit I volunteer for. Both were the same, some eager for change and plenty of ideas to carry through, but not the mechanisms or the culture to move forward to enable this. Bit like swimming through soup. Continue reading


Not too late to plan 2014 – Top 5 Tech Tips for your business

It’s not too late, even if it is already the last day of the month. You can make today your first day to focus on your goals for 2014.

Have you set your goals for 2014? Have you thought about how technology is going to help you achieve them? No then don’t worry, I’ve thought about it for you. Here’s my top 5 goals…

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Want to grow your business? Why you want to leave Facebook…

facebook4732-270x167I speak to many people about how it can be difficult to setup a small business or shared interest group on Facebook. I quickly reply, “That’s because they want you to pay. It won’t be free forever” I get baffled looks and people ask for more about this ‘not free Facebook’ I talk of. I generally give an example.

“Did you know when you post an update from a group or page not all of your followers see it?” I get inquisitive looks back. I continue…

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Demystifying Digital Stategy


Many people ask me how do you define your Digital Strategy?  Well cliche I know, but it depends…

Who is the ‘your’? Are you a large corporation governed by standards and regulations? Are you a small charity and you don’t think you need any digital strategy? Are you a business owner and don’t have the time or think it’s important?  Well here’s some thoughts on  this area. One digital strategy does not fill all types of business, sizes or organisations or industry areas. Customising and applying a best approach is what’s required.

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Technical age brings new condition – Have you got Digital Dementia?


Can you remember what you last read? Maybe traveling to work this morning. It was an interesting read but what was it about? who did it involve? can you remember? you read it whilst checking SMS on your smartphone, picking up the newspaper on the seat next to you at the same time as listening to music through your headphones. What did you husband, or wife say to you when you last spoke? Did you organise to meet a friend and discover it was the same evening as your wedding anniversary, but you’d forgot because your mind just wasn’t thinking clearly; this being a real example. Can you remember birthdays if Facebook or your birthday reminder application only reminds you first?

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zen habits: 10 Essential Email Habits & Importance of a good subject to gain the intended action

A colleague commented recently, “how do you manage everything you do?”; IT consultancy role, Charity Project work, socialising etc. Well it’s all about putting my project management skills to very good use.
I’m sure you will agree having so many emails, personal, work, newsletters etc can be overwhelming, here are some nice tips and for those that use gmail to help get through it all but you can apply these principles to other email accounts too…see Zenhabits post below.
I also have  my own personal recommendation – the importance of the subject of your email… having exactly the action already intended there is helpful, I often change the subject before I press ‘reply all’, this also helps later when ‘searching’ for that all important email you remember was about something important except the subject is about something all together different.

What would you do to change the world?

I’m a winner! Back in November I applied to the Vodafone’s World of Difference UK programme. Every year they sponsor people to donate themselves and experience for a charity of their choice. Out of thousands of applicants I was one of the 500 people chosen to work for their dream charity.

I’ll be working for Nukanti Foundation for Children, it’s an independent international non-profit organization, devoted to investing in education, empowerment and leadership skills, and hope for children, particularly in communities devastated by violence, poverty and armed conflict.

You can read about the charity here:

Now if you could use your skills to good use? What would you do to change the world. Check this video for some more inspiration: