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Smartphones

Freelance IT Consultant

Demystifying Digital Stategy

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Many people ask me how do you define your Digital Strategy?  Well cliche I know, but it depends…

Who is the ‘your’? Are you a large corporation governed by standards and regulations? Are you a small charity and you don’t think you need any digital strategy? Are you a business owner and don’t have the time or think it’s important?  Well here’s some thoughts on  this area. One digital strategy does not fill all types of business, sizes or organisations or industry areas. Customising and applying a best approach is what’s required.

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Freelance IT Consultant

Technical age brings new condition – Have you got Digital Dementia?

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Can you remember what you last read? Maybe traveling to work this morning. It was an interesting read but what was it about? who did it involve? can you remember? you read it whilst checking SMS on your smartphone, picking up the newspaper on the seat next to you at the same time as listening to music through your headphones. What did you husband, or wife say to you when you last spoke? Did you organise to meet a friend and discover it was the same evening as your wedding anniversary, but you’d forgot because your mind just wasn’t thinking clearly; this being a real example. Can you remember birthdays if Facebook or your birthday reminder application only reminds you first?

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